Digital Trust Pilot: Eliminate Counterfeit Marine Safety Equipment
As part of SGTech’s mission to position Singapore as a hub for digital trust, we actively seek partnerships that showcase innovative solutions enhancing trust in the digital space. A key focus is enabling enterprises to leverage digital trust technologies for product verification, safety, and operational reliability.
We are proud to feature a successful pilot conducted by Mars Safety International in collaboration with SGTech Member Accredify, demonstrating the transformative power of digital trust in ensuring maritime safety and strengthening brand credibility.
The Challenge
Mars Safety International faced significant challenges in reliably verifying the authenticity of its pilot ladders onboard vessels.
Pilot ladders are critical maritime safety equipment that concern the lives of pilots.
- Pilots can refuse to board a vessel if ladders are faulty, poorly serviced, damaged, or not manufactured with stringent quality checks
- If pilots refuse to board a vessel, vessels incur operational costs, including voyage delays, shipment disruption and additional port fees
- The vessel will need to repurchase a pilot ladder that meets the pilot’s safety standards
With the rise of maritime equipment fraud, malicious actors have flooded the market with counterfeit, lower-quality pilot ladders branded as legitimate products. This undermines trust, damages brand reputation, and affects business outcomes, making it critical for Mars Safety International to secure its products and safeguard its pilots.
Pilot ladder from Mars Safety International
Laser-engraved digital stamp on Mars Safety International’s pilot ladder
Accredify’s Solution: Pilot Ladder Stamps for Instant Verification
When seafarers scan the Stamp, they are directed to a secure, online folder containing all important documentation related to the pilot ladder, including Certificates of Authenticity, Quality and Testing Reports, and other safety certifications attributed to the pilot ladder. A built-in verification portal ensures every document is authentic, untampered, and valid, empowering instant verification and boosting digital trust.
Key Features
- Issuance of tamper-proof digital certificates linked to specific Pilot Ladders
- Secure online folders, product-locked to prevent misuse
- Laser-engraved QR codes provide direct access to the verification portal
- Vessel-specific claim system, locking each ladder to a vessel’s IMO number
- Instant verification for Pilots and vessel crews, checking ladder authenticity and serviceability
The Results: Strengthening Trust and Operational Efficiency
The pilot’s impact has been significant:
- Building Digital Trust: Reinforced Mars Safety International’s brand reputation and credibility
- User Adoption & Satisfaction: Vessel crews and customers report high satisfaction due to instant and reliable verification
- Time & Cost Savings: Reduced manual certificate handling, simplified audits, and verification times cut to a few minutes, preventing potential voyage delays.
Steps to authenticating a Mars Safety International Pilot Ladder
Looking Ahead: Scaling Digital Trust Across Maritime Safety
As a leader in maritime safety and digital trust, Mars Safety International is now poised to scale this solution further from Pilot Ladders to other maritime safety equipment, trust with customers and securing maritime safety for seafarers across the world.
Currently, Mars Safety International is scaling the solution across their Marine Ladder product category, with Embarkation Ladders being the next type of Marine Ladder to be secured with Digital Stamps.
To explore how digital trust solutions can transform your operations, contact Accredify to start your pilot.
For more information on our support for innovation in this space, reach out to chapters@sgtech.org.sg.
This article was originally published on SGTech’s blog.
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